David Tennant and Danny Dyer lead all star Rivals cast

David Tennant, Danny Dyer and Aidan Turner have been cast in 'Rivals'.

The upcoming Disney+ eight part drama - which is based on Jilly Cooper's iconic novel of the same name from her 'Rutshire Chronicles' series - boasts an "all star" cast with filming already underway.

The story is set in 1986 and follows the cut throat world of independent television, including the tense rivalry between Rupert Campbell-Black (Alex Hassell) and Lord Tony Baddingham (Tennant).

The future of Corinium TV hangs in the balance amid their power struggle, with other people getting caught up in the drama.

'Poldark' star Aidan will intelligent TV presenter Declan O'Hara, whom Baddingham convinces to leave the BBC for Corinium, only for him to feel let down.

Once Upon A Time's Victoria Smurfit will play his wife Maud O'Hara, with Sex Education's Bella MacLean and 'Pistol' actress Catriona Chandler play their daughters Taggie and Caitlin respectively.

Former 'EastEnders' star Danny is stepping away from Albert Square as self-made millionaire Freddie Jones, while 'Material' star Lisa McGrillis has been cast as his wife Valerie.

The stellar ensemble also boasts the likes of Nafessa Williams, Katherine Parkinson, Oliver Chris, Claire Rushbrook, Emily Atack, Rufus Jones and Luke Pasqualino.

Executive producer and 'Rivals' author Jilly Cooper commented: "I'm utterly enchanted to be able to announce our all-star line-up for Rivals.

"Featuring some of the best acting talent that the British Isles has to offer, I couldn't have dreamed of a better ensemble cast. I cannot wait to be on set and see them bring the characters I love so much to life.

"The minute we met with Alex we knew he'd perfectly embody my all-time hero, the iconic, racy, ruthless, and devastatingly handsome, Rupert Campbell-Black. Viewers are in for a treat!"

Production has commenced with filming taking place in the UK.