Davina McCall Reflects On Jade Goody's Celebrity Big Brother Exit Interview

Davina McCall has reflected on her Celebrity Big Brother exit interview with Jade Goody 10 years after the reality star’s death, revealing she knew it would “ruin her life forever”.

In 2007, Davina was tasked with interviewing Jade following her time in the CBB house, which ended up making international news due to her treatment of Bollywood star Shilpa Shetty.

“Jade was going into that house as the nation’s sweetheart,” Davina recalls in a new Channel 4 documentary, which airs later this week. “We were excited about that. And I couldn’t wait to see what she brought. But I remember almost immediately thinking this is a bad combo.

“It’s like three British young girls [Jade, model Danielle Lloyd and S Club 7 singer Jo O’Meara] all coming together, and then forming a gang basically. It started to be bullying and I was like ‘man you are careering off the tracks you are so going in the wrong direction’.”

Davina greets Jade outside the CBB house (Photo: Shutterstock)

By the time Jade was evicted from CBB, she’d become the subject of national debates about whether her treatment of Shilpa – which included referring to her behind her back as “Shilpa poppadom” – was racist, with conversations even going on in the House Of Commons.

When Jade left the house, no eviction crowd had been invited to attend, with the reality star leaving to almost complete silence, where she was met by Davina.

The former Big Brother host continues: “I remember thinking ‘Oh my God what’s happened?’ How it can all turn in a nanosecond? She’s now become the most hated girl in Britain.

“It was a bit like knowing you’re about to ruin someone’s life forever, but they don’t know it yet.” 

Davina's interview with Jade made for uncomfortable viewing (Photo: Shutterstock)

Dermot O’Leary, who hosted spin-off series Big Brother’s Little Brother, adds: “It was absolutely insane, the story just got so big so quickly. I remember seeing… guys burning effigies of Jade in India and I thought this shit has got absolutely out of hand.

“The incendiary nature of the whole thing made us really quite worried about her... at the same time it would have been remiss of me in my job not to hold her to account. Yeah, it was difficult.”

Jade’s career took a nosedive following her stint in Celebrity Big Brother, but eventually accepted a place on the Indian version of the show, presented by Shilpa Shetty, in August 2008.

This is where Jade discovered that she had been diagnosed with cancer, quitting the show immediately to pursue treatment. Jade died less than a year later, at the age of 27.

Jade: The Reality Star Who Changed Britain airs on Wednesday night at 9pm on Channel 4.


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The housemates learn of the Jade Goody controversy (2007)

It's always been a show associated with scandal, but in 2007, the controversy was cranked up to 100 when Jade Goody and other housemates were accused of racism, in relation to their treatment of Shilpa Shetty.

The furore reached a point that producers felt the need to step in and inform the contestants how they were being perceived, in the lead-up to Jade's eviction, a moment which did not make it onto the air.

Christopher Biggins' comment to Katie Waissel (2016)

Biggins was removed from the house in the summer of 2016, after a long line of controversial remarks.

However, what wasn't shown was the remark that started it all, an anti-Semitic joke made to fellow contestant Katie Waissel, which was left out of the final edit.

Katie Price gets a treat... (2015)

Unbeknown to many 'CBB' viewers, one of Katie Price's conditions for signing up for the show was that she be allowed to get her hair done professionally in the diary room.

This was later revealed in the press, and confirmed by second place contestant, Katie Hopkins.

Still, say what you want, but her hair did look great.

...and so does Patsy Kensit (2015)

She may have come across as quiet and unassuming in the house, but Patsy Kensit also had an important detail in her contract.

Following her eviction, she confirmed that throughout her stint, she was receiving spray tans, away from the cameras, which were a condition for her taking part.

Stephen Bear gets FOUR warnings (2016)

During Bear's controversial time on 'CBB', many claimed that he was being let off the hook by bosses, despite repeated rule-breaks and intimidating behaviour towards the rest of the house.

What wasn't being shown was that the 'Ex On The Beach' star actually received as many as four verbal warnings throughout his stay.

Tila Tequila gets axed (2015)

Tila Tequila's stay in the Borehamwood bungalow was the shortest in 'CBB' history, getting axed by producers after spending just one day in the house.

Bosses decided to remove her when they claimed to have discovered a number of controversial anti-Semitic and racist posts she'd made on social media (though we're not sure how these could have slipped through the net, they were there for all to see prior to her entrance, even on her Wikipedia page).

Tila's exit was never shown, meaning 'CBB' fans are still in the dark about exactly what went on.

Rylan Clark-Neal secretly leaves (2013)

A stay in the 'CBB' house can drive you to your wits' end, with contestants potentially going as long as a month without contact with the outside world.

This wasn't quite the case when Rylan was in the house, though, as he made several trips outside, so he could rehearse for the 'X Factor' live tour.

Similarly, months later, Mario Falcone was also allowed out for the day, so he could obtain a visa for an upcoming trip as part of 'The Only Way Is Essex'.

Perez Hilton and his alleged talks with producers (2015)

Perez's time in the 'CBB' house was especially tumultuous, and he threatened to walk several times.

Months after his eviction, he claimed that bosses were so desperate to keep him in the house that they devised a twist that would allow him to move into a secret room next door.

There is no evidence of this conversation, of course, which Perez says was deliberately kept private. 'CBB' bosses have denied this.

Gemma Collins and Danniella Westbrook go for a stroll (2016)

GC and Danniella went walkabout several times throughout their series, each time vowing that they were done with the show for good.

It's still not exactly clear what went on after they made it through the fire escapes, but producers were obviously able to convince them that staying was the right thing to do.

Alexander O'Neal leaves the house (2015)

In all honesty, we're still not sure exactly what went down with Alexander O'Neal in 'CBB'.

Shortly after he blew his fuse with Perez Hilton, receiving a formal warning for his use of a homophobic slur, the official line at the time was that he'd chosen to leave of his own accord.

However, months later, he claimed that bosses had actually urged him to leave, though his exit was never actually shown, so the truth remains a mystery.

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