Deborah James prompts Andrex to add bowel cancer symptoms to toilet roll packs

·2-min read
 (@bowelbabe / Instagram)
(@bowelbabe / Instagram)

Dame Deborah James has inspired Andrex to join other toilet paper brands by putting bowel cancer symptoms on the packaging.

The company has now announced their partnership with Bowel Cancer UK on Tuesday to update 29 million packs of toilet paper with lifesaving information.

Andrex has also pledged a £65,000 donation to charity.

Dame James has raised more than six million for her cancer research fund BowelBabe.

She is currently receiving end of life care at her parent’s home in Woking after five years battling the terminal cancer.

The former head teacher called on Andrex, among other big supermarket brands, earlier this month to join the movement – with great success.

She said: “It’s the start of things to come. I think we should do a big shoutout to other companies now saying ‘Come on! Where’s your signs and symptoms?’”

“Forget about the puppies – I’m bored of the puppies. We need like actual information signposted on those loo rolls.

“I’m hoping that lots of the other big brands will now go yeah, hang on, this makes massive sense. This is what we need to be doing. I can’t wait to see that happen. A massive, massive well done to you girl.”

The toilet paper brand has teamed up with Bowel Cancer UK to add the vital information to their packs over the next year, with the first released in September.

Each bundle will feature a QR code leading to Bowel Cancer UK’s website with symptoms of the illness that affects almost 43,000 Brits each year.

Genevieve Edwards, CEO of Bowel Cancer UK, said: “We’re thrilled to partner with Andrex to raise vital awareness of bowel cancer symptoms with people all over the country.

"Bowel cancer is treatable and curable especially if diagnosed early, but 60% of people are diagnosed at later stages when it is much more difficult to treat.

“Part of the problem is low awareness of the red flag symptoms of bowel cancer that should prompt people to contact their GP.

"This brilliant partnership will help millions of people across the UK know what to look out for and will undoubtedly save lives.”

M&S made the change after James’s friend Cara Hoofe submitted the idea to her employers.

The 40-year-old campaigner congratulated her friend on Lorraine this month after the win with a “massive well done”.

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