Launching today with Acast and produced by Mags Creative, Deliciously Ella: The Podcast will see food writer and entrepreneur Ella Mills talking about business, health and nutrition with her co-host, her husband and business partner, Matthew Mills.
The weekly series will welcome different guests from the business and wellbeing worlds to discuss their own stories and advice.
Guests lined up for Deliciously Ella: The Podcast include Jamie Oliver, nutritionist Amelia Freer of Eat, Nourish, Glow fame, and Holly Tucker, founder of notonthehighstreet.com.
Speaking about the launch, Mills said: “I’m fascinated by people’s stories of building success in the worlds of both business and wellbeing. Podcasts offer the perfect medium to explore these in more detail, and I can’t wait for people to hear what we’ve created.”
Ella Mills began her journey as a food entrepreneur after being diagnosed with postural tachycardia syndrome, which affects heart rate and digestion. She found that her condition became more manageable when she changed her diet, leading her to start her Deliciously Ella blog in 2011.
She has since launched her own range of food products, as well as cookbooks, so it makes sense that her next step would be audio.
If you want to reach a new audience, podcasts are the way to do it. According to Acast’s research, around 23 per cent of the UK population has listened to a podcast in the last month, with around 28 per cent of millennials regularly tuning in.
Acast itself recently reached 100 million monthly listens and now has an international podcast partnership with the BBC.
No matter what you’re interested in, there will be a podcast for you, whether it's comedy, love stories, fiction or pop culture you’re interested in.
With Deliciously Ella: The Podcast, Mills is hoping to break into a growing part of the podcast scene: food and nutrition.
Susie Warhurst, Acast’s global head of content said: “We are continually looking to bring fresh voices to our platform, to offer an even broader range of content to podcast listeners.
“Ella and Matthew’s wealth of experience through their careers to date makes for great material and this, combined with a new perspective on storytelling around business and health, will make for compelling listening.”
Deliciously Ella: The Podcast is available to listen to now on Acast and other podcasting apps.