Deliveroo launches new delivery-only kitchen venture across UK

Tom Powell
New ground: Deliveroo is setting up 30 new delivery-only kitchens: PA

Deliveroo is set to open new delivery-only restaurants across the UK in a bid to revolutionise the takeaway market.

The technology firm, which currently runs an app-based delivery service from established restaurants, hopes to create 30 sites and 1,000 jobs with its new venture.

The operation, called Deliveroo Editions, will allow businesses to join forces with Deliveroo to target new areas of the country without setting up a bricks-and-mortar restaurant on a high street.

Deliveroo plans to hand restaurants the infrastructure needed to launch a delivery-only menu, including kitchens, marketing support and delivery riders.

Chief executive Will Shu said: "By drawing on the unique technology that motors Deliveroo, we are able to identify gaps in the market and curate bespoke restaurant selections, meaning more choice for customers and the chance for our partners to scale. This is the biggest development in the market since Deliveroo first launched.

"If you think that it costs £500,000 to £1 million to put up a full-service restaurant, for them to operate one of these (delivery-only) restaurants, it is a fraction of that - the cost is much lower."

The delivery firm said the editions platform will involve setting up a series of mobile kitchens or buying a larger site, such as a warehouse.

Deliveroo will also handle planning permission for the sites, meaning businesses could have an operation up-and-running within four weeks, instead of waiting six months to launch a standalone restaurant.

It said each agreement would be made on a case-by-case basis, with either Deliveroo or the restaurant putting forward the capital.

The nationwide launch follows London trials in Camberwell, Battersea, Dulwich and Canary Wharf. It plans to follow the UK roll-out with an international expansion.

The firm, which employs more than 30,000 riders and works with 20,000 restaurants, is planning to move to new headquarters in London's Cannon Street in the summer.

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