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Demi Moore has fans in a flurry as she defied her years by posing up a storm in her collection of swimwear in collaboration with Andie Swim.
Taking to Instagram, the actor, 59, shared images of her donning bikinis and swimsuits from the campaign for her latest collection.
Known for her honed physique, which was on show in one post wearing a tropical-print high-waisted bikini, Moore wanted to change the idea that women “become less desirable as we get older.”
The Demi Moore X Andie Swim collaboration, which is the actor’s first-ever swimwear collection, is a “vintage inspired drop” made with “every woman in mind” according to the brand.
"For me, a big part about what was inspiring about this Andie collection was thinking about the things that women feel sensitive about, whether it's their tummy or other areas of the body," she told People.
"I started thinking about how the last few years it was about suits with barely any cloth,” Moore said, adding that being inspired by the glamour and elegance of vintage swimsuits shows “how you can feel sexy and empowered and comfortable and not have to show a lot of skin.”
The collection features both swimsuits and bikinis in a range of patterns, including an Italian-inspired fireworks-style print, inspired by one of Moore’s vintage swimwear pieces in her own collection.
Other snaps show the mother-of-three posing on a boat as she gave life to her swimwear collection, which fans were quick to comment on.
“What sexy middle-aged witchcraft is this, and how can I get some?” wrote one fan under her post, whilst another added: “You look absolutely amazing!! But what else is new?!!!”
“Finally some vintage swimwear with a high waist I love it,” added another user, commenting on the flattering styles of the actor’s collaboration.
“Creating this collection was an exploration of pure joy,” said Moore of the collection. “I hope women everywhere love it as much as I do.”
Watch: Demi Moore goes Instagram official with boyfriend Daniel Humm