Derry takeaway set to close on Saturday as owners blast 'extreme challenges' of hospitality industry

Pure Bird at 1 Sackville Street in Derry city centre
-Credit: (Image: Pure Bird / Facebook)


Derry takeaway Pure Bird is to shut up shop this Saturday, it has been announced.

The chicken specialist takeaway said health reasons and the "extreme challenges of the hospitality industry" have forced the decision to close.

The news was announced in a social media post that praised the way people in Derry have backed the local business over the years.

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"There is no easy way to make this announcement so here goes... Pure Bird will cease trading this Saturday 22nd June at 9pm," the owners said in a statement published on Facebook.

"This has been the hardest decision to make but due to health reasons coupled with the extreme challenges of the hospitality industry at this point we have had no other choice.

"Firstly I would like to reach out to each and every customer that has ever ordered from us whether in the shop or for delivery, we have been blown away from day one and truly humbled at how the people of this class city have got behind us and our own take on fried chicken. We enjoyed so much coming up with the quirky names for the menu and sharing our passion for quality food with you all."

The Facebook post continued: "To all our regulars as well please know that we wouldn’t have got to where we are without you. There were Saturday nights with the tunes pumping and the takeaway buzzing and there was no feeling like it in the world. We will never forget it. From the bottom of or hearts thank you all so much.

"And to our staff, past and present we want to thank you for all your hard work you put in and the fun that we had on this journey together. I’m sure there are others I should thank but the list is so long, everyone from Enterprise North West for their guidance to workmen and to the local businesses in the area that welcomed us, you all know who you are."

The owners also set out the difficulties faced by businesses in the hospitality sector, saying: "On a different note, we would like to take this chance to highlight a couple of things if only to help get the word out there in any small way we can to help other hospitality businesses and to stop this from happening again in the future. Aside from the now crippling costs faced by the sector in terms of the produce and gas/electric etc, the real kicker is 20% vat rate for hospitality businesses, together with the current level of business rates which are simply not sustainable.

"Real boots on the ground support for hospitality has to come sooner rather than later. Please get the word and help push to keep your fave spots to eat and drink open for the long term. A reduction in VAT and rates can’t come quick enough. This city has some of the best food you can get anywhere and we want to keep it that way - go shout about it."

The owners hinted at a possible "comeback" in the future, saying: "This is not a goodbye but rather a see you soon! We have plans for a wee comeback but this time in a very different format - watch out for our socials where we will keep you filled in these coming months. We would also like to wish the new tenants the absolute best of luck."

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