Designer biscuit brand Biscuiteers eyes expansion into Cheshire

Biscuiteers, the designer biscuit company renowned for its unique iced treats, is branching out into the north and is eyeing a location in Cheshire. The brainchild of London entrepreneur Harriet Hastings, Biscuiteers was launched in 2007 after Harriet identified a niche in the market for luxury food gifts.

The brand has since gained significant popularity for its shaped biscuits, gingerbread men and assorted tin collections, all available online and delivered in their distinctive black and white packaging.

In addition to their online presence, they also have physical boutiques and icing cafes in London, where groups can book sessions to learn how to ice their own biscuits.

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Harriet, the company's founder, has now announced that the business has secured its first suppliers in the north west for Biscuiteers biscuits. She is also actively seeking a location for the first physical store and icing café in either Manchester or Cheshire.

The brand's products are now available at the renowned Hollies Farm Shops in Little Budworth, Lower Stretton and Tarporley in Cheshire. From the new year, the biscuits will also be stocked in Booths supermarkets across the north, reports the Manchester Evening News.

Harriet stated: "We are going into The Hollies Farm shop for the first time and Booths in the new year - we are very keen to increase our footprint across the north west."

"In London we have two icing cafes, in Notting Hill and Belgravia where you can have a full two hour lesson icing biscuits, it's a really popular thing to do."

"So we are now actively looking to have a physical space like the biscuit boutiques and icing cafes in Manchester. One of the best ways to build a brand is to have a physical space, it really changed the perception of Biscuiteers."

"My personal belief is to really get that kind of brand awareness in the north is to get a bricks and mortar shop."

Harriet spoke to the MEN at a special icing event held at the AGA store in Knutsford, where she said she had also been actively looking at areas where a Biscuiteers café could potentially go. She said she was considering options across Cheshire and Manchester, with the idea of a pop-up store to test run the concept first.

Harriet founded the business alongside her husband in 2007, with the idea of creating beautiful biscuits that would offer an alternative gift to sending flowers. The business hit the ground running - catching the eye of the fashion scene, with a host of designer collaborations following.

Biscuiteers' staff now hand ice some 3million biscuits every year from their "Ministry of Biscuits" factory space in London.

Harriet says: "We were the first to market with this concept and had a massive impact. Within three months we were in our own bakery."

"The fashion industry really got on board with what we were doing and my first collection was with Anya Hindmarch, and from there we did things for Mulberry, Burberry and Dior."

"But what we're about is a gifting business. We sell online for occasions, whether that be Diwali, Thanksgiving, Christmas, birthdays, anniversaries and more."

"We say we're the Net-a-Porter of biscuits and we are very proud of our designs, we launch new collections seasonally."

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