Yahoo News Did Doctor Who just make a dig at Amazon?
Doctor Who aired its latest episode 'Kerblam!' tonight (November 18) and fans couldn't help but wonder if it was satirising a certain online retailer.
The episode saw the Doctor and her companions arrive on a moon turned into a giant postal factory, occupied by automated, creepy-looking robots.
Naturally, The Doctor and co. soon realise that all is not as it seems at the postal company, with employees mysteriously going missing, including special guest Lee Mack.
But with the the employees working in such conditions, viewers couldn't help but think the episode was satirising Amazon and recent debate around its business model.
Tonight’s episode is blatant shade at Amazon #DoctorWho and I’m living for it
- ambeer 🍻 (@_jamber__) November 18, 2018
This is definitely a satire of Amazon etc #doctorwho
- Sarah (@madgirlwithabox) November 18, 2018
Is this a documentary about Amazon? Also I flippin love evil robots. #DoctorWho
- Sez (@Flamingroovy) November 18, 2018
why do I get the feeling this is some weird commentary on Amazon #DoctorWho
- j 🌹 (@m___jaz) November 18, 2018
#KerBlam! was a great “Amazon Warehouse from Hell” episode of #DoctorWho from @PeteMcTighe. Creepy robots, red herrings, icky deaths, killer bubble wrap and nice references to fezzes and wasps. Jodie and her TARDIS Team continue to impress. Best episode of Series 11 so far!
- StolenEyes🎮 (@StolenEyesX) November 18, 2018
Amazon management watching #DoctorWho pic.twitter.com/N6wnLtEqnB
- Tangledfox (@Tangledfox) November 18, 2018
While the satire was popular with viewers, many were into the scary robots, too...
"'Kerblam!' is the kind of episode I've been wanting all series. As much as I LOVE the likes of Rosa/Demons of the Punjab – 'Kerblam!' is the first story that's really felt like a traditional Doctor Who story," one viewer wrote.
Really enjoyed #Kerblam. Reminiscent of McCoy era modern culture satire. And I love a creepy robot 🤖 #DoctorWho
- RobotofDeath (@Mr_GWard) November 18, 2018
#DoctorWho Kerblam! offers an ideology that was once popular in Who history (ie The War Machines, The Robots of Death, Tge Greatest Show in the Galaxy), that dependence on technology will result in killer robots. Though we now live in a day when the main fear is that...
(1/3)- Gallifrey Rises (@GallifreyOfOld) November 18, 2018
Kerblam! Is the kind of episode I've been wanting all series. As much as I LOVE the likes of Rosa/Demons of the Punjab - Kerblam is the first story that's really felt like a traditional #DoctorWho story. Humour, real threats, unexpected twists, freaky robots plus A FEZ. Amazing.
- River Song (@MegReeves93) November 18, 2018
And for reasons we won't go into here to prevent spoilers, the episode also successfully managed to make bubblewrap terrifying...
Doctor Who series 11 will continue with 'The Witchfinders' on Sunday, November 24 at 6.30pm on BBC One. The show is also aired on BBC America in the US.
Want up-to-the-minute entertainment news and features? Just hit 'Like' on our Digital Spy Facebook page and 'Follow' on our @digitalspy Instagram and Twitter account.
('You Might Also Like',)
