2018’s most surprising partnership has been announced.
Although it kind of makes sense when you think about it.
International superstar and music producer DJ Khaled has teamed up with… Weight Watchers, the dieting company revealed.
Yes, you read that right.
Weight Watchers broke the news on New Year’s Day via their Twitter account:
‘MAJOR ALERT! Today we’re welcoming a new member to the
#WWFamily, @DJKhaled! We’re excited to share in his journey and be his partner as he Freestyles his way to his goals. Join him on his journey’
MAJOR ALERT! Today we're welcoming a new member to the #WWFamily, @DJKhaled! We're excited to share in his journey and be his partner as he Freestyles his way to his goals. Join him on his journey: https://t.co/WknkPAVe1c #wwfreestyle #weightwatchers pic.twitter.com/ZTqWn2cFhY
— Weight Watchers (@WeightWatchers) January 1, 2018
The star also shared the news to almost four million followers of his own.
PART 5. MAJOR KEY ALERT!!! In full 2018 mode…excited to be living this #WWFreestyle life with you. Down 20 pounds and ready for more. Come with me on my journey to greatness. Bless up Weight Watchers!!! #2018secured @WeightWatchers pic.twitter.com/xaKHpzX5cv
— DJ KHALED (@djkhaled) January 1, 2018
And other celebs were eager to welcome him to the WW club, such as Oprah.
— Oprah Winfrey (@Oprah) January 2, 2018
The collaboration, as Perez Hilton puts it, really makes sense.
Of all the weight loss programs out there, I do think Weight Watchers makes a lot of sense! Good for him! Make that money! https://t.co/ycLwh2BAMc
— Perez (@ThePerezHilton) January 2, 2018
As has been noted, DJ Khaled has already spoken about his weight loss – having shed an impressive 20 pounds – which arguably makes him the ideal face for the slimming brand.
Fans had some fun with the news, too, seeing as the Wild Thoughts artist is so used to being at the top of his game as a winner.
Nope. Weight Watchers is about losing. DJ Khaled is about winning. https://t.co/9lsjIHDXkS
— Spirit Equality (@SpiritEquality) January 2, 2018
The recording artist experienced huge success with his tenth studio album, Grateful, when it was released in the summer of 2017.