Drake’s newly-released More Life has posted record-setting first day listens across Apple Music and Spotify.
The 22-track set, that Drake is billing as a “playlist” rather than a followup to 2016’s smash hit studio album Views, was streamed 89.9 million times on Apple Music on its first day of release Sunday, reported Billboard.
Spotify, meanwhile, confirmed that More Life was streamed 61.3 million times Sunday, surpassing the previous record for first day streams set by Ed Sheeran’s ÷ (Divide) on March 3.
Drake also set a new record for best one-day streams for an artist, as his music was played 76.3 million times Sunday. Sheeran previously held that record, too, when he achieved 68.6 million streams on March 3.
More Life was released late Saturday evening after Drake premiered the set on his Beats 1 radio show, OVO Sound Radio, on Apple Music.
The Canadian rapper’s impressive digital numbers further cement him as the king of the streaming era.
In 2016, Drake was named Spotify’s most-streamed artist for the second year in a row. His hit song “One Dance” was the most-streamed track and his album Views the most-streamed album of the year.
More Life was first announced in October when Drake premiered three new songs, “Sneakin’,” “Fake Love” and “Two Birds, One Stone,” on OVO Sound Radio. The album was originally slated for release in December but was pushed back; on March 18, Drake confirmed it would finally debut—just a week prior to release.
The playlist features collaborations with Kanye West, Travis Scott and British grime artist Skepta.
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