Drusillas Park announces exciting expansion with new soft play venture in Tunbridge Wells

Amazon Adventure is set to open on July 20
-Credit: (Image: Drusillas)

A renowned zoo is set to expand its portfolio of attractions after acquiring a much-loved soft play centre in Kent. Minor Mania in Tunbridge Wells will soon become Amazon Adventure - the sister site to Drusillas Park's existing jungle-theme soft play.

The new site aims to continue the brand's emphasis on "fun, play, excitement, and excellent customer service". Amazon Adventure is the second venture of the Smith Family, who have been creating family memories and unique play experiences since 1997 at Drusillas Park.

Managed by the family’s youngest daughter, Caroline Steer, Amazon Adventure represents the first opportunity to take almost 30 years of family-attraction knowledge and expertise to create another unique play experience. As a regular visitor of Minor Mania, Caroline was the natural choice to head up the new venture.

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She brings over 10 years’ experience in running a busy attraction, thanks to her time working in operations, events and customer service at Drusillas Park. Caroline said: “As a regular visitor to Minor Mania, I know just how much it means to the local parenting community.

"A lifesaver on a rainy day, or that all important place to grab a coffee and keep the kids entertained so you can have a catch up with a friend, or enjoy a few minutes of breathing space! We want to retain as many of the features that customers love as we can, along with some updates and maintenance that will make Amazon Adventure a really first-class experience for families.

“We’ll also be bringing in our expert catering team to give the food and drink offering a refresh, as well as modernising the booking system. Customers want to be able to book their day out as quickly and easily as possible, so we’ll introduce the same ticketing software we have at Drusillas. This will ensure visitors have a seamless, efficient experience from start to finish.“

Family-friendly park wants to create a" unique and exhilarating soft play experience"
Family-friendly park wants to create a" unique and exhilarating soft play experience" -Credit:Drusillas

After Minor Mania announced it would be closing its doors this summer, Drusillas took over the lease and will be reopening on July 20. Drusillas managing director Cassie Poland said: “This very exciting announcement marks our first foray into expanding the well-known Drusillas brand.

"We’re thrilled to be able to bring our years of experience in family-friendly attractions to create a unique and exhilarating soft play experience. Our Drusillas Park site in Alfriston already boasts an extremely popular soft play area, so we know what works to keep children and their parents happy and engaged.

"We’ll be making some updates to the venue to keep it fresh and fun, and ensuring there are delicious snacks and great coffee on offer for parents. We understand what makes a day out to remember and creates a superior experience for the whole family.

"We can’t wait to open the doors of Amazon Adventure and to start a whole new chapter of Drusillas history!” Amazon Adventure Tunbridge Wells marks the first exciting expansion of the Drusillas family outside the Zoo Park site.

Located just off the A27 in Alfriston, Drusillas Park is open daily from 10am.

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