Duchess of Cambridge wears Jenny Packham to present new royal baby to the world

The Duke and Duchess of Cambridge emerged with their new son [Photo: Getty]

This afternoon, the Duke and Duchess of Cambridge posed for a history-making photocall on the steps of the now-famous Lindo Wing to present their newborn son to the world.

The royal couple – who are already parents to four-year-old Prince George and two-year-old Princess Charlotte – welcomed their third child at St Mary’s Hospital in London at 11.01am, Kensington Palace confirmed via Twitter.

For the momentous occasion, the 36-year-old – who is famed for her seriously covetable maternity wardrobe – looked to one of her favourite labels, Jenny Packham, for the third time.

The Duchess wore a red shift dress by the designer which featured a white, lace Peter Pan collar.

Kate looked glowing in a red Jenny Packham dress [Photo: Getty]

It’s the third time the royal has looked to Packham for her first appearances with her children.

For her debut appearance on the hospital steps on 22 July 2013, the 36-year-old seemingly paid sartorial tribute to Princess Diana in a custom-made polka dot dress by Jenny Packham.

Following the birth of Prince George, the Duchess of Cambridge sought sartorial inspiration from Princess Diana in a polka dot dress by Jenny Packham [Photo: Getty]

She also looked to the go-to label following the birth of Princess Charlotte on 2 May 2015, as she chose a sunny yellow shift dress adorned with daffodils.

The Duchess of Cambridge opted for a sunny yellow dress by Jenny Packham, as she presented Princess Charlotte to the world [Photo: Getty]

Like his older siblings, the couple’s newborn son followed the royal family’s 70-year tradition of sleeping tights in a bespoke blanket by GH Hurt & Son.

And the blanket is sure to sell out within a matter of hours. When Prince George was debuted to the world swaddled in a white shall by the Nottingham-based label, the shall became a hit with parents across the globe. But it’s hardly surprising, as the historic label also handcrafted Prince William’s blanket 31 years prior.

Prince George continued the family tradition in a shall by GH Hurt & Son [Photo: Getty]

And the family business fell under unforeseen pressure to meet the newfound high demand. Company director, Gilliam Taylor, told the Mirror: “We were so delighted when the royal couple emerged from St Mary’s Hospital with their newborn son wrapped in one of our traditional hand-finished shawls. We’re working incredibly hard. It’s taken us by surprise because we’re a small family firm of less than 20 employees.”

But the ‘Prince George Effect’ had only just kick-started, as the bird-print blanket the newborn was photographed in before heading home in his car seat, also became a major sell-out. The £44.95 accessory by US-based company, Aden + Anais,  flew from the shelves within a sheer matter of minutes.

Princess Charlotte also made her world debut swaddled up in a custom-made blanket but also donned an adorable bonnet in the process.

With many parents querying where the royal accessory was purchased, Kensington Palace refused to comment declaring it a ‘private matter’.

Princess Charlotte donned a knitted bonnet gifted to her by the family’s nanny’s mother to leave the hospital [Photo: Getty]

But it was later revealed that it was a gift from the mother of Maria Teresa Turrion Borrallo, the Duchess of Cambridge’s Spanish nanny. The knitted accessory – which Princess Charlotte wore backwards by mistake – was purchased from Irulea, a small boutique in northern Spain.

The Duke and Duchess of Cambridge have yet to reveal the name of their newborn son.

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