Dutch colouring book pulled from shelves after shocked parents discover picture of Adolf Hitler

The colouring book was on sale in pharmacy chain Kruidvat (Picture: AFP)

A children’s colouring book has been pulled from the shelves of a Dutch pharmacy chain after shocked parents discovered that it contained an illustration of Adolf Hitler.

The colour-by-numbers book was on sale in the children’s section of Kruidvat, a Dutch pharmacy chain.

While it largely contained innocuous illustrations, parents were stunned to find their children colouring in a portrait of the Nazi dictator giving the Sieg Heil salute – complete with a globe in the background.

Kruidvat has now apologised for the error, after a photo of the illustration was posted on Facebook.

The book has been pulled from sale (Picture: REX Features)

‘We are very sorry’, a spokesman for chain said, before claiming that the company had ‘deep regret’ over the product.

The book, which was made in India, had been in the store for half a day from Monday, with several dozen copies believed to have been sold.

Kruidvat has also launched a subsequent launched investigation into how the image ended up in the book.

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The book’s publisher, Belgium-based company Trifora, claimed that the incident was a result of ‘a nasty combination of circumstances.’

A spokesperson for the publishing chain admitted that the book should have been properly checked before publication.

‘We probably should’ve, but it did not happen’, a Trifora spokesperson said.

‘My suspicion is that the man who created the coloring book got a book of famous people out of the closet and selected a pair, which unfortunately included Adolf Hitler. Maybe he did not recognise him.’

Kruidvat is now offering refunds for anyone who purchased the book.


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