Ed Sheeran has made the decision to cancel 10,000 of his concert tickets that were being sold at inflated prices on resale websites.
The British singer-songwriter has taken on the touts after thousands of tickets to his June 2018 shows appeared at vastly higher prices on sites including Viagogo and edsheerantickets2018.com.
This means that many of the tickets purchased at the inflated prices, which went as high as £1000, will not be able to be used at the shows.
Sheeran’s management has said that the tickets will be resold at face value on the official channels.
“Most profiteering companies heeded promoters' warnings not to trade and resell tickets that would instantly be cancelled,” Sheeran’s spokesperson told the Mirror.
“This resulted in 90% of tickets being delivered into fans' hands at the face value. The process of analysing sales and cancelling tickets purchased for purposes for resale will continue until the tour takes place.”
Sheeran’s promoter criticised Google for not doing enough to stop secondary ticket sales for his concerts last week.
Stuart Galbraith spoke out to say that the search engine needs to stop adverts which point users to ticket sale sites, saying it needs to “bow to pressure”.
Sheeran added additional dates to next year’s UK tour last week due to overwhelming fan demand.
New shows in Manchester, Glasgow, Newcastle and Cardiff have been added, selling without in just minutes.