Ed Sheeran is the new shirt sponsor for Ipswich Town football club

·Senior Editor
·2-min read
IPSWICH, ENGLAND - DECEMBER 22: Musician Ed Sheeran watches his team, Ipswich Town during the Sky Bet Championship match between Ipswich Town and Sheffield United at Portman Road on December 22, 2018 in Ipswich, United Kingdom. (Photo by Richard Calver/Getty Images)
Ed Sheeran, a lifelong Ipswich Town fan, will be the club's shirt sponsor for a year (Richard Calver/Getty Images)

Ed Sheeran has been announced as the new shirt sponsor for Ipswich Town football club.

The singer, who grew up in Framlingham in Suffolk, has agreed an initial one-year deal with Blues to sponsor shirts for the club’s men’s and women’s first teams.

He said: “The football club is a big part of the local community and this is my way of showing my support.

“I have always enjoyed my trips to Portman Road and I’m looking forward to going back there as soon as supporters are allowed into stadiums again.

“With the new owners from the US coming in, there are sure to be exciting times ahead for Ipswich fans, including myself. Hopefully we can stop being sloightly on the huh!”

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The shirts will feature mathematical symbols (plus, minus, equals, divide, multiply) and the word TOUR, seemingly a reference to some of his albums.

Read more: Copyright row over Sheeran hit set to cost around £3m in legal fees

Asked about the meaning of the logo, Sheeran said: “All will be revealed in time.”

The musician, who welcomed his first child with wife Cherry last August, shared the news on Instagram, posting a childhood photo of himself in an Ipswich Town shirt.

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He wrote: “This bloke is the new sponsor of @ipswichtown football club. Do well.”

Rosie Richardson, director of sales at Ipswich Town, said: “We are obviously thrilled that Ed has agreed to become our shirt sponsor next season.

“I have worked with Ed and his management team on various initiatives over the years and welcomed Ed and his guests to Portman Road for many games.

A general view of the stadium from above before the Sky Bet League One match at Portman Road, Ipswich. Picture date: Tuesday March 9, 2021.
Portman Road, the home of Ipswich Town FC (Getty)

“He has shown his support for his hometown in lots of ways and this is another example of that.

“We look forward to seeing Ed – and every other supporter – back at Portman Road next season.”

Pre-orders for the new home shirt are expected to start from early June.

Watch: Ed Sheeran working on new music