Ed Sheeran may have uploaded his new album ÷ for free on YouTube, but that hasn't stopped him smashing a few Spotify records.
According to the streaming service (via EW), Ed now boasts the highest number of first-day streams for an album, with ÷ clocking up a whopping 56,727,861 streams on Friday (March 3).
The previous record holder, The Weeknd's Starboy, received 'only' 29 million streams on its first day.
And if that wasn't enough for Ed, 'Shape of You' now has the highest one-day streams for a song with 10,123,630 plays, breaking its own record of 7,940,950 streams from back in January.
Oh, and Ed is now Spotify's most-streamed artist over the course of a single day, as his overall catalogue was streamed 68,695,172 times on Friday.
Not too shabby.
All the records join a previous landmark that Ed achieved on Spotify when his global hit 'Thinking Out Loud' helped him become the first artist to pick up 500 million streams from a single song.
Following the release of ÷, all 16 tracks broke into the Spotify Global Top 50 chart, as well as taking the top spots on Spotify's Top 50 chart in the UK.
As well as having his own knighting-gone-wrong moment, Ed has also been recalling how he once whacked Justin Bieber in the face with a golf club. As you do, or as some of you might wish to do.
"We were in Japan. We'd been out to a dive bar. He just drank water and I got hammered," he explained.
"Then we went to a golf course, and he lay on the floor and put a golf ball in his mouth and told me to hit it out of his mouth. I was like, 'F**k, I need to aim this properly', and I swung."
Needless to say, Ed didn't aim it quite right...
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