Edinburgh Airport welcomes world's first interactive shortbread vending machine

The first interactive shortbread vending machine has been installed at Edinburgh Airport
-Credit: (Image: Lesley Martin/Walker’s Shortbread)


Edinburgh Airport has welcomed a unique new addition - with the world's first-ever shortbread vending machine.

Passengers can take a digital quiz to be matched with a product from Walker's Shortbread - whether for gifting or to enjoy themselves. The digital display features some iconic Scottish landmarks, with users able to discover the story of the 125-year-old brand.

A spokesperson for Walker's said: "The Scottish brand unveiled the installation in May in partnership with the UK’s leading travel retailer, World Duty Free, which is operated by global travel experience player, Avolta.

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"The ‘first of its kind’ interactive machine welcomes visitors to the ‘World of Walker’s’, where they can discover the story of the 125 year old brand, enjoy a complimentary shortbread finger and be recommended a product to purchase in the World Duty free store as they pass through.

"Walker’s Shortbread is the number one confectionary brand at Edinburgh Airport, and the only confectionary brand to have a personalised space within the newly refurbished World Duty Free store at Scotland’s busiest airport, which is expected to welcome 15 million passengers in 2024.

"The vending machine invites passengers to take a digital quiz to help match them to the perfect Walker’s product for any occasion - whether for gifting, to share with family and friends or simply to enjoy themselves - and takes travellers on a journey to the Scottish Highlands, the home of Walker’s Shortbread, where the world-famous product is made."

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Users can also hear about the much-loved shortbread recipe, which uses only four ingredients. It's remained the same for over a century when it was first founded by Joseph Walker.

Nicky Walker, Managing Director at Walker’s Shortbread, said: "As a family-run business, we’re thrilled to launch the world’s first shortbread vending machine.

"Provenance and heritage is so central to our brand and is part of what makes our products so popular across the globe. Bringing a Scottish heritage product and a 125-year-old brand into an experiential sampling format is a great way for us to engage and appeal to today’s consumer habits, and ideal for those who struggle with knowing what product to choose.

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"In 2022, our export revenues rose by almost 10 per cent – which is true testament to the love people have for our products and our GTR products are now sold in over 30 markets. By partnering with World Duty Free to create this installation, we’ll be able to reach international audiences while continuing our mission to share the joy of shortbread."

Gail Taylor, Chief Commercial Officer (Non-Aero) at Edinburgh Airport commented: “Millions of people from all over the world come to experience the very best of Scotland every year, and there’s no better way to say goodbye to them than with one of our finest treats.

“We’re looking forward to seeing this innovative shortbread vending machine in the airport and watching people leave with a lasting taste of Scotland.”