Edinburgh bar used as filming location for 'genius' Irn-Bru advert

The ad was branded 'genius"
-Credit: (Image: YouTube/irnbru)


An Edinburgh venue was used as a filming location for a new Irn-Bru advert ahead of the Euros.

With a focus on 'returning to positivity', the advert follows the companies new motto #WeCan. Brewhemia, which sits on Market Street and is known for their beer steins and lively vibe, was used as the backdrop.

It starts off in the men's bathrooms, where a man in a kilt is joined at the sink with another gent draped in German flags. He says to the Scot: "Good luck with your Mannschaft."

READ MORE - Armed Edinburgh gang 'butcher two dogs' in alleged 'revenge attack'

READ MORE - Edinburgh woman issues urgent plea as brother missing for over two weeks

We're then informed that Mannschaft is German for 'the team', which clears up any questions you might have had.

The Scottish lad then tells us: "Mannshcaft eh?

"Well Germany, you're about to see what the Scottish Mannschaft is all about. Because for the last few years, our Mannshcaft has grown strong and mighty.

"This year, our mannschaft could even reach a semi."

The ad shows the punter grabbing a pint of Irn-Bru from the bar, before stepping up onto the table in an impassioned speech.

Sign up for Edinburgh Live newsletters for more headlines straight to your inbox

He continues: "You may take our sun-loungers, but you'll never take our fountains.

"Because we are Scotland, land of liquid optimism. So get ready germany, because the Scottish Mannschaft is coming - and we can!"

Sharing the ad on their Facebook, Brewhemia said: "When you need somewhere spectacular to show off your Mannschaft there's only one palace in Scotland.

Join Edinburgh Live's Whatsapp Community here and get the latest news sent straight to your messages.

"We may not show football but we've got you covered for wieners, beers, cocktails and amazing adverts - love it."

After sharing the clip on YouTube, followers were quick to comment. One said: "The marketing team at Barrs is full of absolute geniuses."

Another added: "Another iconic ad from Irn-Bru, love to see it."

A third posted: "Take a bow Irn-Bru, fantastic."