EE makes brutal change for mobile and broadband customers and says 'we know'

EE makes brutal change for mobile and broadband customers and says 'we know'
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EE is hiking prices for millions of mobile and broadband customers with UK households issued an urgent warning. If you joined or renewed your contract on or after April 10, 2024, the price of your mobile bill will rise by £1.50 a month from March 31.

Any planned increases will be set out in pounds and pence and will be applied each 31 March, starting in 2025. These will apply to new and existing customers who take out new contracts from 10 April 2024 and be clearly shown when customers sign up or renew their contract, EE has said.

EE said: "We know that your home relies on a brilliant connection. Whether it’s through your mobile or broadband service, it’s more important than ever to keep everyone and everything connected. Our annual price change helps us continue to invest to bring you a better, more reliable experience and the best value for your money.

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"It’s also important as our costs continue to increase, so the price change means we can continue to maintain the best networks and provide customer service in more ways than ever before." Richard Neudegg, director of regulation at Uswitch.com, said: "Recent rule changes for mobile and broadband mid-contract price rises apply to those taking or renewing contracts, so a large proportion of consumers can still expect to be hit by as-yet-unknown price hikes which they will only find out about on Wednesday 15.

"Many older contracts still have price increases based on December’s inflation rate, plus an additional 3.9%." If you don’t change contracts, then the old system of an increase based on the variable Consumer Price Index (CPI), plus 3.9% will still apply.

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For example, in 2024, the CPI rate that we used to calculate our price change was 4%, so the total increase was 7.9%, based on the previous method. EE said: "We think that our new pricing model will be much clearer for customers and gives them more certainty on what their price change will be.

"This approach also aligns our pricing with Ofcom’s approach recommendation on mid-contract price rises."