The FemTech Pioneer’s New Products Help Busy Moms Make the Most of Life’s Messy Moments
Elvie, the disruptive FemTech company transforming women’s lives through smarter technology, today announced the launch of the Elvie Curve and Elvie Catch to expand the solutions it offers women. The female-founded company is the innovator of the world’s first silent wearable breast pump, Elvie Pump, and the award-winning smart device for pelvic floor muscle care, Elvie Trainer. With the addition of Elvie Curve and Elvie Catch, the company aims to support women at all points of their breastfeeding journeys.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201007005243/en/
Elvie Curve (Photo: Business Wire)
Designed by women, Elvie’s new products help mothers pump more efficiently and comfortably so that they can make the most of their day while catching every drop of breast milk. Elvie Curve, a wearable, silicone breast pump, relies on natural suction to gently express and collect milk while offering relief, even for milk-filled breasts. The wireless pump also fits neatly inside a bra to enable busy moms the freedom to pump up to 4 oz. while on-the-go. For additional convenience, Elvie Catch, a set of two discreet slip-proof reusable milk collection cups, protects against leaks and prevents waste by holding up to 1 oz. of breastmilk per cup. Unlike most breast shells or nipple pads, Elvie Catch sits securely in a bra to fuel confidence.
"Understanding that the challenges of breastfeeding go beyond pumping, we designed Elvie Curve and Elvie Catch to fit seamlessly (and subtly) into the lives of moms and help them make the most of every last drop of their liquid gold!" said Tania Boler, Founder and CEO of Elvie. "At a time when the demand on mothers is greater than ever, we’re proud to be supporting moms with modern breastfeeding solutions that empower them to pump on their own terms so they can enjoy every moment, especially the messy ones."
Elvie Curve and Elvie Catch are both BPA-free and dishwasher safe, and now exclusively available at Elvie.com for $49.99 and $34.99, respectively.
Elvie is encouraging breastfeeding and pumping moms to share their breastfeeding journeys using #LiveYourBreastLife.
Founded in 2013, Elvie is a British brand developing smarter technology for women. After realizing the lack of support for new mums, CEO Tania Boler brought together a team of world-class engineers, designers and business minds to redesign the existing unattractive and outdated medical devices in women’s health into sleek consumer products that could be used at home.
Elvie now has four products on the market. The first to launch, Elvie Trainer, is an award winning Kegel trainer and app. Used to help women strengthen the pelvic floor via fun, five minute workouts, Elvie Trainer is recommended by more than 1,000 health professionals worldwide. Its second product, Elvie Pump, is the world's first silent, wearable breast pump. Elvie Pump is completely cordless and worn inside a bra, making it possible for women to pump anytime, anywhere - at home, at work or on-the-go.
The newest additions to the line-up are Elvie Curve and Elvie Catch; both enhancing the Elvie breastfeeding range. Elvie Curve is a wearable, silicone breast pump that uses natural suction to enable comfortable, hands-free expression while you are pumping or breastfeeding using the other breast. And Elvie Catch is a set of two secure milk collection cups to catch leaks and collect additional milk.
Elvie has been listed at No. 7 in the 2020 Sunday Times Sage Tech Track 100 and was named one of WIRED's 100 Hottest Startups of 2019. For more information visit elvie.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20201007005243/en/
For Media Requests:
Julia Brown: Elvie@Kaplow.com