The emotional, physical, and financial toll colic has on moms across America

A survey of 1,289 mothers of children ages 2 to 9 who either suffered from colic or cow's milk allergy (CMA) found nearly half of moms (49%) worried most about not finding a solution or relief for their baby, while 33% felt their baby's growth and development would be affected. The survey conducted by OnePoll on behalf of StoreBrand Formula found that nearly half of moms found their baby's prolonged crying to be the most frustrating aspect of parenting their finicky baby. Also, lack of sleep was all too common for more than a third of the moms studied, with the average mom revealing she managed to get an average of just four hours of sleep a night.

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