ITV has apologised to viewers attempting to watch the Euro 2020 semi-final match between England and Denmark tonight (July 7), as people complained en masse about technical issues.
Fans trying to watch the game have reported that the streaming app's live feed kept cutting out, and when trying to reconnect, they would be greeted by multiple adverts before being told that they were unable to rejoin the feed.
ITV Hub's official Twitter page acknowledged and apologised for issues specifically relating to the app on Apple TV devices, but it seems like viewers watching via other devices had issues too.
"Unfortunately we're experiencing issues with Apple TV," the service tweeted. "Please bear with us while we fix this. Apologies for any inconvenience."
People were not impressed with the situation, especially because they were being shown adverts before finding out if their stream worked, while others found some amusement in the fact that neighbours or people watching in other rooms via traditional TV methods were cheering over goals that they weren't seeing until minutes later.
Note: Tweets embedded here contain strong language.
Even Coronation Street star Sally Ann Matthews joined in, and she works for ITV!
Although not everyone was able to see it live, the mood turned to elation later on as England were confirmed to have won the match and advanced to the final.
The Euro 2020 final, which will see England play Italy, kicks off at 8pm on Sunday, July 11. It will be broadcast on both BBC One and ITV.
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