As a player, Phil Neville had to get used to the enormous expectation levels surrounding England before every major tournament and they are soaring once again ahead of the Women's World Cup in France.
In March, Neville's side beat 2015 World Cup runners-up Japan 3-0 to win the SheBelieves Cup - setting down a marker ahead of their World Cup opener against Scotland in Nice on June 9.
While English optimism has often been of the rose-tinted glasses variety, there is a huge amount of goodwill behind Neville's Lionesses for whom a semi-final berth will be the immediate target. Then who knows what is possible?
Women's football has made huge strides in England since they finished third at the 2015 tournament, with many players becoming household names, media exposure on the rise and the game much more visible on television.
With the BBC broadcasting every match of the tournament, Neville knows his side have a gilt-edged opportunity to cement the women's game in the consciousness of the masses.
Who is in England's World Cup squad?
Goalkeepers: Karen Bardsley (Manchester City), Mary Earps (Wolfsburg), Carly Telford (Chelsea)
Defenders: Millie Bright (Chelsea), Lucy Bronze (Lyon), Rachel Daly (Houston Dash), Alex Greenwood (Manchester United), Steph Houghton (Manchester City), Abbie McManus (Manchester City), Demi Stokes (Manchester City), Leah Williamson (Arsenal)
Midfielders: Karen Carney (Chelsea), Jade Moore (Reading), Jill Scott (Manchester City), Lucy Staniforth (Birmingham City), Georgia Stanway (Manchester City), Keira Walsh (Manchester City)
Forwards: Toni Duggan (Barcelona), Fran Kirby (Chelsea), Beth Mead (Arsenal), Nikita Parris (Manchester City), Jodie Taylor (Seattle Reign), Ellen White (Birmingham City)
Who is in England's World Cup group?
What is England's opening match?
It's against Scotland on June 9. Kick-off is at 5pm BST.
What are England's full group fixtures?
Sunday, June 9
England vs Scotland (5pm, Nice) - BBC One
Friday, June 14
England vs Argentina (5pm, Le Havre) - BBC One
Wednesday, June 19
Japan vs England (8pm, Nice) - BBC One
What is England's World Cup record?
*Draws include knockout matches decided on penalties.
What are the odds for England vs Scotland?
- England win 5/6
- Draw 7/1
- Scotland win 28/1