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‘Enough already’: Meghan Markle launches American Riviera Orchard lifestyle brand — here’s what she plans to sell

Meghan Markle, American Riviera Orchard
Meghan Markle, American Riviera Orchard

New year, new business venture for Meghan Markle.

The 42-year-old former “Suits” alum revealed her lifestyle brand, American Riviera Orchard, via Instagram Thursday.

“By Meghan, the Duchess of Sussex,” the brand’s bio reads.

She also posted a video of her picking flowers and cooking in a kitchen in an Instagram Story.

The American Riviera Orchard website is blank, only asking visitors to provide their email if they want to be notified about “products, availability, and updates” from the brand.

Additionally, a trademark application reveals the brand plans to sell tableware, drinkware including decanters, kitchen linens and edible treats such as jellies, jams, marmalade and spreads.

The new brand is called American Riviera Orchard. American Riviera Orchard
The new brand is called American Riviera Orchard. American Riviera Orchard

The trademark application is awaiting examination and is seeking approval for cookbooks.

This isn’t the first lifestyle venture for the estranged royal. In 2014, Markle launched a lifestyle blog called the Tig where she shared “recipes, travel tips and personal photos documenting her adventures.”

The website was shut down in 2017 before she married Prince Harry the following year.

One fan on X already deemed this new venture “The Tig 2.0.”

“It’s the distinctive calligraphy for me,” another person wrote of ARO’s branded font that resembles stylings often used by the royal family.

Markle picked flowers and made something in a kitchen in an ARO Instagram Story. Instagram/@americanrivieraorchard
Markle picked flowers and made something in a kitchen in an ARO Instagram Story. Instagram/@americanrivieraorchard

A third added, “Meghan Markle just dropped her new business and the IG is growing at like 2,000 followers per minute. I know because I keep refreshing for fun just to see.”

Others were a bit more forthcoming with their reactions.

“Meghan Markle you are SO right, now IS the time to return to lifestyle blogging,” one critic sarcastically wrote via X.

A second wrote: “Eat, sleep, Meghan Markle’s Nonsense, repeat. Lifestyle Brand though.”

A third simply wrote: “Enough already.”

At the time of publication, ARO’s Instagram has 26,200 followers — and isn’t following any accounts.

The Post has contacted reps for Markle for comment.

Markle isn’t the only celebrity to be in her Martha Stewart lifestyle era. Gwyneth Paltrow (Goop), Jay-Z (Life + Times), Jessica Alba (Honest Company) and Kourtney Kardashian Barker (Poosh) are just some A-listers who’ve dabbled in the lifestyle pond.

Another shot from ARO’s Instagram Story video. Instagram/American Riviera Orchard
Another shot from ARO’s Instagram Story video. Instagram/American Riviera Orchard

In 2020, Markle and Harry had a roughly $20 million deal with Spotify. Markle’s podcast, “Archetypes,” ultimately failed and the couple split from the streamer in January.

She signed a new podcast deal with Lemonada Media last month.

Markle’s move comes as the world continues to be concerned over her estranged sister-in-law Kate Middleton’s whereabouts. The Princess of Wales has barely been seen after undergoing a planned abdominal surgery in January. Last week, she also apologized for editing a now-viral photo in honor of the UK’s Mother’s Day.

Markle at Cardiff Castle in 2018 in Cardiff, Wales. Getty Images
Markle at Cardiff Castle in 2018 in Cardiff, Wales. Getty Images

Royal expert and “The King” author Christopher Andersen claims this photo fiasco could be a “told you so” moment from Markle.

“On one hand, Meghan had to be sympathetic about all the stress Kate is going through as she copes with a serious medical issue. On the other hand, the palace media machine has never been more exposed for what it is: a complete mess, a total disaster,” Andersen told Fox News.

He continued, “Meghan and Harry know what it’s like to wake up and see those screaming tabloid headlines targeting them for one thing or another. In [the couple’s] case, they were pilloried for, among other things, saying too much. In the royal family’s case, it’s for not saying enough about the medical crisis being faced by Kate … all this uncalled-for secrecy feeds the public’s distrust of the monarchy and, by extension, the royal family itself.”