The Manchester United legend’s video prompted a combination of outrage, bemusement and hilarity on social media.
The graphic video was on Instagram for more than an hour after Cantona posted it on Wednesday afternoon but has now been deleted.
It showed an unknown man cracking an egg open with his genitals.
Eric Cantona launching his egg advertising career pic.twitter.com/7T3vWF8m4Q— HappyToast ★ (@IamHappyToast)April 24, 2019
Journalist Tony Cuddihy felt obliged to post an apology on Twitter after watching it in a restaurant.
Just a heads up that if you're at work and wondering why everyone is talking about Eric Cantona...
DONT— Wes Burdine (@MnNiceFC)24 April 2019
He wrote: “To the dining public at this very busy restaurant in Rathmines, I apologise for what you just saw on my screen when I checked Eric Cantona’s Instagram feed.
when i saw Eric Cantona’s insta post pic.twitter.com/HQadIxHCaX— AEGON TARGARYEN (@whataneek)April 24, 2019
“Being a die-hard Manchester United fan should come with a warning.”
Sees Eric Cantona trending.
Worries Eric Cantona is dead.
Sees why Eric Cantona is trending.
I am dead.— Cian (@Cianaf)24 April 2019
— Rachel Love-Howseman (@rachlove31)April 24, 2019
Just casually catching up with Instagram...
Clicked onto Eric Cantona’s latest post... pic.twitter.com/IHfScHWsHC— Jake Humphrey (@mrjakehumphrey)April 24, 2019
"Why is Eric Cantona trending?"
*finds out why Eric Cantona is trending*
DO NOT try to find out why Eric Cantona is trending. pic.twitter.com/6rGm1to65b— Alistair Coleman (@alistaircoleman)April 24, 2019
Wishing I had never bothered checking why Eric Cantona name was trending 😳 pic.twitter.com/0Nz0d2YRue— ☀️🏝Hannah🏝☀️ (@HannahVCW)April 24, 2019
Another journalist, Si Lloyd, shared some sound advice, tweeting: "Eric Cantona's Instagram. Don't look at it."