The Euro 2020 final between England and Italy was viewed by 30.95 million people across the country tuning in to watch the game.
As the match took place at Wembley Stadium on Sunday (July 11), it was being broadcast by both the BBC and ITV.
Ratings peaked during extra time, though an average of 29.85m watched the whole game.
The BBC saw a high of 25m viewers while a further 6m tuned in on ITV. Overnight figures also don't include those who watched the event on catch-up services like ITV Hub and iPlayer, meaning the final figure will be even higher.
Posting to his Twitter account, Deadline international editor Jake Kanter said: "The #Euro2020 final was watched by a monster peak audience of 31m as Italy triumphed over England on penalties. That's a lot of broken hearts.
"You can cut ratings in so many different ways and audience measurement has changed over the years, but safe to say this: it is among the biggest audiences in UK broadcasting history."
Barbara Slater, director of BBC Sport, also said in a statement: "Once again sport has united a nation when we needed it most. The power of the performances at Euro 2020 and Wimbledon have been a relief to many who enjoyed the passion, drive and commitment of the talented athletes that have put on some memorable displays over this past month."
The Euro 2020 final saw the highest TV audience figures since the funeral of Princess Diana in 1997. As for recent history, it also beat PM Boris Johnson's lockdown announcement on March 23, 2020, which was watched by a mere 27m across over five different channels.
As far as football viewing figures go, Sunday's game was watched by more people than the 1990 World Cup semi-final (25.2m) in which England were defeated by West Germany also in a penalty shootout.
Meanwhile, earlier in the day, a peak audience of 7.8 million was reached during the Men's Singles Final at Wimbledon as Novak Djokovic beat Matteo Berrettini.
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