James – who, yes, is indeed the brother of fellow musician John Newman – was confirmed as this year’s UK entry on Thursday morning, with his competing song My Last Breath receiving its first play on both the Radio 1 and Radio 2 breakfast shows.
The My Last Breath music video has shared online later that morning, showing James walking around some icy mountains in the border between Poland and the Czech Republic.
He said: “It’s such an honour to be representing the United Kingdom this year at Eurovision – I still can’t quite believe it!
“I’m also so proud to be taking My Last Breath as the song. I wrote it with some of my best friends, who are amazingly talented songwriters in their own right.”
He added: “I knew it was ‘the one’ after first recording it. I just loved the simplicity and universal message of the song.”
In the past, the singer has co-written top 10 hits for Little Mix and Jess Glynne, not to mention chart-topping tracks for Rudimental and Calvin Harris, the latter of which was a collaboration with James’ famous brother.
My Last Breath was co-written by James, alongside Ed Drewett, Iain James and Adam Argyle, whose past credits include One Direction, Dua Lipa and James Bay.
Last year, the UK was represented by former All Together Now winner Michael Rice, who finished at the bottom of the pack with just 11 points in total.
Following this, it was revealed that the BBC would be taking a different approach to the competition in 2020, beginning with axing the Eurovision: You Decide shows, which allow the public to vote for which act and song are sent.
Instead, it was revealed the BBC would be collaborating with the record label BMG to decide on a song and artist to send as the UK’s representative.
Eurovision 2020 will be held in Rotterdam, following Duncan Laurence’s victory for The Netherlands, the first time they had won the competition since 1975.
The UK last won Eurovision in 1997, with Katrina And The Waves’ song Love Shine A Light.
Bucks Fizz from Britain, 1981
Verka Serduchka from Ukranie, 2007
D'Nash from Spain, 2007
Jedward from Ireland, 2011
Jedward again, 2012
Ruslana from Ukraine, 2004
Scooch from Britain, 2007
Abba from Sweden, 1974
Eric Papilaya from Austria, 2007
Naviband from Belarus, 2017.
Yohanna from Iceland, 2009
Jordan from Britain, 2005
Joci Papai from Hungary, 2017.
Nina Kraljic from Croatia, 2016
Sakis Rouvas from Greece, 2004
This article originally appeared on HuffPost.