The exact date new Essex Toys R Us will open in Colchester

WHSmith announces newest Essex Toys‘R’Us location
-Credit: (Image: Getty Images)

WHSmith has today announced Colchester as the latest location set to open a new Toys“R”Us shop-in-shop this summer. To mark the opening on Saturday June 15, the store will be hosting a grand opening event for customers from 8.30am to 1pm.

Geoffrey the Giraffe will be joining the WHSmith team for an official ribbon cutting when the store opens, before greeting visitors to the store throughout the morning. The first 50 children visiting the store will also receive a free Toys“R”Us goody bag worth over £20 – doors will open at 8.30am, so get there early for the giveaway.

The new Toys“R”Us shop-in-shop will feature a key range of products and activities from top toys brands including Barbie, Bluey, Hot Wheels, LEGO, Marvel, Paw Patrol, Peppa Pig, Squishmallows, Star Wars and more. Children will be able to access the latest products and play hands-on with their favourite toys at the demonstration tables in store.

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A life-size Geoffrey the Giraffe sculpture, great for photo opportunities, will also feature in the new Toys“R”Us shop-in-shop. Colchester is one of 30 WHSmith High Street stores set to open a new shop-in-shop from Toys“R”Us this year, following an initial launch of nine stores in 2023.

Ian Sanders, group commercial development director, WHSmith said: “We’re really excited to be opening Toys“R”Us in Colchester. WHSmith is known for being the hub of the high street by providing customers with a range of great products and services.

“Partnering with Toys“R”Us gives us a leading toys and games range in our stores and means customers have even more reasons to shop with us. We look forward to welcoming many more customers into our store.”

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