A North East business will feature on TV for the first time on Monday (December 4), as it is set to be featured on an episode of Coronation Street.
For those watching the popular ITV soap on Monday, a mock-up Hays Travel branch will make its first appearance.
A storefront has been produced, with a ‘coming soon’ hoarding - with viewers expected to see the familiar store.
The UK’s independent travel agency group, which is based in Sunderland, announced the partnership with the ITV soap opera in May 2023.
Owner and chair Dame Irene Hays visited the Coronation Street set where she met Peter Fergusson, ITV business development controller. and Anthony Privilege, branch manager of Hays Travel Prescot, who was selected to be ‘honorary manager for the day’ in fictional Weatherfield.
Dame Irene said: “Our thanks to the team at ITV who worked with our in-house property team on our shop’s design and production.
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“The on set branch had to look just like all our Hays Travel shops on high streets across the UK; we are proud of the finished result and look forward to seeing it on TV in December.”
ITV business development director Jason Spencer added: “We are really proud of our ongoing partnership since Hays Travel returned to TV advertising at the start of the year and we’re now delighted to see the opening of the Hays Travel store in Coronation Street, enabling Weatherfield’s residents to have a travel agents on their doorstep for the very first time.
“We’re all looking forward to seeing Hays Travel frequently on the cobbles from December, helping make a fabulous brand even more famous across the UK and beyond.”