A new sports outlet store is set to open in County Durham, creating three new jobs and bringing a new business to the region.

Located on the Beechburn Industrial Estate in Crook, INOV-8 THE OUTLET opens its doors for the first time on Monday (March 27th), selling inov-8 branded running, hiking and fitness kit.

Founded in 2003 by the then Stanhope-based entrepreneur Wayne Edy, inov-8 has run an office and warehouse on the estate for two decades.

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It is now opening its first-ever outlet store on the same site.

Preparing to celebrate its 20th birthday this June, inov-8 has grown into an international company over the past two decades, selling its uniquely designed shoes, clothing and equipment in more than 50 countries worldwide.

Three new full-time recruits from the local area have been employed to help run the outlet.

The new layout of the shop in Crook (Image: INOV-8)

The new recruits will be under the management of store & operations Manager Sonny Wilkinson, who has 15 years of experience within inov-8’s business.

He said: “It’s an exciting development for inov-8 and a boost to the local area amid unfortunate shop closures elsewhere.

“We’re selling a large range of past-season trainers and kit for runners, hikers and gym-goers of all abilities and experiences. They include great deals on some of our most-loved shoes that have now reached end-of-line and older colourways of popular clothing items.

The new team at INOV-8 (Image: INOV-8)

“We have a knowledgeable team in place to staff the outlet, as well as in-store changing facilities and plenty of free on-site parking, so we hope to welcome lots of people through the doors.”

INOV-8 THE OUTLET is open seven days a week (9am - 5.30pm, with shorter hours of 10am - 5pm on Sundays).