Advertisement

Exclusive: Netflix confirms it is testing price increases for UK customers

Photo credit: Netflix
Photo credit: Netflix

From Digital Spy

Netflix has confirmed that it is currently testing price increases for UK customers.

The Premium package – which includes Ultra HD and access for four screens to be used at the same time – has a regular price of £9.99.

But today (March 20), people around the UK have been reporting seeing higher price points for the package, including £10.99, £11.99, and even £12.99.

Photo credit: Christos Kalohoridis/Netflix
Photo credit: Christos Kalohoridis/Netflix

In addition, the Basic and Standard package prices (usually £5.99 and £7.99 respectively) have been similarly increased.

It's not a glitch, as a spokesperson for Netflix told Digital Spy that it was part of a test to determine how the service is valued. Netflix added that the test does not necessarily mean it will decide to permanently raise the prices.

"We are testing slightly different prices to better understand how members value Netflix," the spokesperson said. "Not everyone will see this test and we may never roll out these specific prices beyond this test.

"Our goal is to ensure that Netflix is always great value for money."

Photo credit: Jon Hall/Netflix - Netflix
Photo credit: Jon Hall/Netflix - Netflix

The test comes after Netflix increased prices in the US back in January. At the time, UK subscribers speculated what that would mean for their own price points, and Netflix responded by playing down these concerns.

"Price increases are specific to each country and the US increase does not influence or indicate a UK price change," the company said in January.

Interestingly, if Netflix does decide to go for the £12.99 price point for the Premium package, it would be more expensive than the colour TV licence, which is currently £150.50 per year (£12.54 per month).


Want up-to-the-minute entertainment news and features? Just hit 'Like' on our Digital Spy Facebook page and 'Follow' on our @digitalspy Instagram and Twitter account.

('You Might Also Like',)