Hanover Square has been blighted by work on the £660 million Bond Street Crossrail station ticket hall since 2011 as well as by the construction of a new £600 million office, retail and restaurant development since 2018.
But with most of the hoardings now down, the gardens reopened and a New England-style brasserie called The Maine launching later this month, property experts say Hanover Square is set to rival its better-known neighbours Berkeley Square and Grosvenor Square.
Other prestigious arrivals include the Residences at Mandarin Oriental Mayfair, where 80 apartments — starting from £1.99 million — will sit alongside a 50-room hotel and an £18,000-a-year fashion academy founded by shoe designer Jimmy Choo. US private equity firm Kohlberg Kravis Roberts has also taken office space on the square.
Marc Wilder, leasing director at property company Great Portland Estates - which has overseen a 1.3 acre development creating three new office building, six apartments, stores and a Parisian style public courtyard - said: ”Hanover Square has been hidden under a bushel for a very long period of time.”
Mayfair estate agent Peter Wetherell said: “Nine out of ten people in Mayfair say they haven’t seen Hanover Square. It’s just not been on their walkway. But it has changed beyond all recognition. It’s definitely got its mojo back.”
The Maine has already hosted a star-studded reception for Vogue magazine based at Conde Nast’s headquarters on the square, attended by famous faces including Irina Shayk, Alesha Dixon, One Direction star Liam Payne, as well as models Lottie Moss and Lila Moss. It is due to open to the public on November 15.
Canadian restaurateur Joey Ghazal who is behind The Maine said: “I love Hanover Square. It’s Mayfair but at the same time it’s a bridge into Soho.
“Bond Street station is going to change the area, it’s going to be huge. It will be much more Soho than Berkeley Square.”
The Maine, which has cost more than £10 million, has space for 350 diners and drinkers over three floors and an outdoor terrace.
Hanover Square was laid out between 1716 and 1720, making it older than Berkeley Square and Grosvenor Square. It was named in honour of George I, the Elector of Hanover.