Facebook is becoming dominated by older people, as 700,000 people aged 12 to 24 defect to services such as Snapchat.
Over-55s will become the second-biggest group on the network this year, a report by eMarketer has claimed.
The Guardian reports that 500,000 over-55s are expected to join Facebook this year, meaning there will be 6.4 million people over 55, the second-biggest group after 16-34s.
Much of Facebook’s problem is due to Snapchat, which has doubled its take-up rate among social site users to 43%, the Guardian reports.
Facebook UK users 2018 v 2017
Age 12 to 17: 2.2m, ⬇️ 300,000
Age 18 to 24: 4.5m, ⬇️ 400,000
Age 25 to 34: 7.2m, ↔️ Flat
Age 35 to 44: 5.9m, ↔️ Flat
Age 45 to 54: 5.6m, ⬆️ 100,000
Age 55 to 64: 3.5m, ⬆️ 200,000
Age 65-plus: 2.9m, ⬆️ 300,000https://t.co/BUbTMr5Isr
— Matt Navarra (@MattNavarra) February 12, 2018
Bill Fisher of eMarketer told the Guardian, ‘Facebook has a teen problem. This latest forecast indicates that it is more than just a theory.
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‘Until now it has been able to rely on platform shifters being hoovered up by Instagram. However, leading the charge for younger audiences is Snapchat.
‘There are now some early signs that younger social network users are being swayed by Snapchat.’