Is Facebook now for old people? 700,000 youngsters desert network as over-55s flood in

Rob Waugh
Contributor
Facebook Founder and CEO Mark Zuckerberg speaks on stage during the annual Facebook F8 developers conference in San Jose, California, U.S., April 18, 2017.

Facebook is becoming dominated by older people, as 700,000 people aged 12 to 24 defect to services such as Snapchat.

Over-55s will become the second-biggest group on the network this year, a report by eMarketer has claimed.

The Guardian reports that 500,000 over-55s are expected to join Facebook this year, meaning there will be 6.4 million people over 55, the second-biggest group after 16-34s.

Much of Facebook’s problem is due to Snapchat, which has doubled its take-up rate among social site users to 43%, the Guardian reports.


Bill Fisher of eMarketer told the Guardian, ‘Facebook has a teen problem. This latest forecast indicates that it is more than just a theory.

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‘Until now it has been able to rely on platform shifters being hoovered up by Instagram. However, leading the charge for younger audiences is Snapchat.

‘There are now some early signs that younger social network users are being swayed by Snapchat.’