Facebook rivals GoFundMe with new fundraising features

Louise McCreesh

From Digital Spy

Facebook's fundraising features are about to undergo a bit of a revamp as the tech giant has announced it will be expanding its charitable tools to now allow for personal fundraisers.

Billed as a rival to fundraising site GoFundMe, Facebook's new feature will allow people over 18 and to raise money for themselves or their friends on the social network by allowing them to set up a dedicated page with information about the cause and the donation goal.

Previously Facebook only allowed users to raise money only for nonprofit causes and groups (via CNN).

Photo credit: Facebook

The new feature will initially roll out in the United States over the next few weeks and start with personal fundraisers in six categories: education, medical, pet medical, crisis relief, personal emergencies and funeral and loss.

There will be a 24-hour fundraiser review process before each campaign is posted, and the company plans to expand the campaign categories and automate more of the review processes in due course.

Photo credit: https://uk.gofundme.com/

The new feature will put Facebook in competition with other fundraising sites like GoFundMe that give individuals, groups and organisations a platform to share causes to raise money.

While those without a Facebook account will be able to view the fundraiser, they won't be able to donate to the cause without logging in, while CNN also reports that all donations will incur a transaction fee of 6.9%, with Facebook telling the publication that the fee covers security and fraud protection, vetting and payment processing.

Facebook first launched its fundraising features back in 2015 when it allowed users to donate to nonprofits via their Facebook pages.

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