Facebook users swear by this sunburn hack that uses a product most men have in their medicine cabinets

Everyone understands the importance of a potent SPF, yet only 14.3 percent of men and 29.9 percent of women in the U.S. regularly use sunscreen on their face and other exposed skin. What are you trying to do — fight the sun?!

Experts say you should even wear sunscreen while flying on a plane.

Sharon Doyle puts sunscreen on the face of 9-year-old Savannah Stidham as they visit the beach in Fort Lauderdale, Fla. (Photo by Joe Raedle/Getty Images)

Still, we’re all guilty of forgetting, willfully not applying, and simply not reapplying sunscreen when we should. Did you know that the directions on the back of a bottle of sunscreen say you should reapply every two hours, after you get out of the water, after sweating, and every time you cry? I ask you: Who has the time?

So how can you heal a sunburn?

While it may not prevent melanoma, apparently shaving cream is a sunburn hack that could save you from some severe pain.

Cindie Allen-Stewart writes that her husband’s mother used to apply menthol foam shaving cream to his sunburns and that it totally works to help take the sting out of a bad sunburn.

She recommends that you let the shaving cream stay on your skin for about 30 minutes. If it’s itching, that means it’s working. After about 30 minutes you’ll feel a bit of a chill, and it’s time to rinse off the cream. The next day, if you are still sore, reapply and follow the steps again.

But does it heal a sunburn?

Probably not, but it certainly can help make you feel like your skin isn’t burning at the red-hot intensity of a thousand suns.

Menthol has a cooling effect, and if there is also aloe in your shaving cream, then it will serve as an anti-inflammatory.

Sadly, nothing can reverse a sunburn — except time travel.

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