Family Business Sells Bottled Air To China

A family in Dorset is showing how to make money out of fresh air.

Leo De Watts has been collecting air from the hillsides, which he then puts in jars and sells for £80 each.

He has already sold more than 100 jars to clients in China, where pollution levels are among the highest in the world.

Customers have a choice of air from various parts of the UK, including Yorkshire, Dorset and Somerset, and Leo's sister Francesca explains she believes they're all different.

She says: "Some of the air may pick up different notes of grass, or near the sea it would pick up some saltiness in it as well."

The air is being marketed as a high-end product, like the "the Gucci of air" for the person who has everything.

Mr De Watts says part of the idea behind the venture was to raise awareness that millions of people around the world don't have access to clean air.

As bizarre as the idea may seem, Melanie De Watts, Leo's mother, is adamant that it is not a con and all the air is gathered fresh to order.

She told Sky News: "It's got no pollutants in it at all. It's fresh, it's good for you and it's freely available.

"It's a genuine product. We've never shipped a jar that was just filled in the kitchen or the garage at home."