Yahoo News Family Guy producer reflects on 300th episode 'death'
Warning: Contains spoilers for Family Guy's 300th episode, which aired in the US last night (January 14).
Family Guy's 300th episode has happened – and it killed off one of our favourite characters.
Yep, Stewie's beloved toy bear Rupert is no more, after being drunkenly devoured by Brian and scattered in Vermont.
OK, so Brian bought a new Rupert for Stewie in the end, and Stewie chose to believe that the new plush was Rupert, returned and reincarnated...
Related: The 16 best ever Family Guy episodes in order of yukyukyuks
"And in the world of stuffed animal spirits," executive producer Rich Appel told TVLine, "can we say he's wrong?"
He went on: "Stewie is really the one who gave Rupert life, so their bond is going to be the same. It'll be business as usual moving forward."
Despite that, viewers were touched / saddened / moved, with one writing: "Why am I getting teary eyed over a teddy bear on #FamilyGuy right now? That's the power of @BoyzIIMen right there."
