Family-run bakery teams up with Romesh Ranganathan to sell new recipe doughnut for charity

Coughlans Bakery and comedian Romesh Ranganathan have teamed up to sell an all-new 'Ranga Yum Yum' doughnut in support of charity
-Credit: (Image: Coughlans Bakery)

A family-run bakery with a nearly 90-year history has teamed up with comedian Romesh Ranganathan to devise an all-new recipe doughnut and to raise money for suicide prevention charity, CALM. Dubbed the Ranga Yum Yum, the chocolate and Biscoff-inspired vegan sweet treat will be sold across Surrey with money from each sale donated to the “amazing” cause.

Third-generation baker Sean Coughlan of Coughlans Bakery spoke about how the partnership came about and said: “I put it to him [Romesh]. I said ‘look, I want to do something for CALM. I want to come up with a product. What are your favourite things?’.”

The 52-year-old then said he wanted his bakeries to be a vehicle to support the charity and continued: “I wanted it to be a product we can hopefully sell lots of to raise as much as we can. We’re going to run it for two months. It’s going to start next Tuesday (May 28) and it’s going to run for the whole of June and July.”

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He went on to claim “most people are pretty charitable if they can be” and said “for me, you’ve got to make things easy for them”. He added: “What we’re just looking to do is be the vehicle to try and help raise some money for a wonderful charity.

“It’s literally as simple as that. It can be as little or as much as people can do, that’s the most important thing. It’s nice to be able to spend a relatively small amount - a couple of quid - to be able to donate part of that to charity.

“Every small amount, I’m sure, helps dramatically. I can’t flour it up any more than that really, we’re just going to do all we can.” Sean also referred to Romesh’s recent “incredible” London Marathon effort in which the Crawley-based comedian raised £42,000 for the Campaign Against Living Miserably (CALM ).

Romesh Ranganathan is a patron of the Campaign Against Living Miserably (CALM) charity and recently ran the London marathon in support of it
Romesh Ranganathan is a patron of the Campaign Against Living Miserably (CALM) charity and recently ran the London marathon in support of it -Credit:PA

It is understood the plan is to sell the Ranga Yum Yum in all of Coughlans’ 30 stores across Surrey and South London - including in Caterham, Dorking, Epsom, Reigate, and Horley - and to donate 20p from each sale to CALM. “Hopefully we’ll sell lots to be able to donate lots,” Sean said.

The lifelong baker described the Ranga Yum Yum as “delicious” and claimed: “I’m not just saying it, everyone loves yum yums. We do lots of varieties of yum yums, but yeah, a glazed one with chocolate and Biscoff on it - I’ve eaten far too many of these under the guise of quality control.”

Sean told SurreyLive that he devises all of the store’s recipes and that it is something he has “always lived”. He said: “I’ve been in the business since I was 14. I first came in in the school holidays. I’ve been baking all my life, it’s what I’ve known from my earliest memories as a three or four-year-old. The bakery has been our family’s life and we love it.”

Coughlans celebrated the first anniversary of its Dorking store in May and also recently opened in Horley. Sean outlined that it has been an “incredibly hard year for businesses like ours” as a result of spiralling costs but said he wants to maintain Coughlans’ family-run atmosphere.

The 'Ranga Yum Yum' is a chocolate and Biscoff coated yum yum that will be on sale in Coughlans bakeries in June and July
The 'Ranga Yum Yum' is a chocolate and Biscoff coated yum yum that will be on sale in Coughlans bakeries in June and July -Credit:Coughlans Bakery

“What you see is what you get with us. We are, I like to think, a modern-thinking, old-school values business. Everything you see is made by us. Everything is made by hand with traditional methods. We are inclusive and have a large vegan range and gluten-free products, as well as our standard range.”

Romesh posted on his Instagram and said: “I am absolutely delighted and excited to present to you the Ranga Yum Yum.” The comedian then panned to a box full of the treats and declared: “Look at that. Biscoff, chocolate, yum yum.” He reiterated that money from each sale will go to CALM and said: “It’s a great, great thing, it’s a career highlight. Please go get yourself one.”

The Campaign Against Living Miserably (CALM) is a charity that describes itself as taking a stand against suicide. It does this through life-saving services, national campaigns, and by bringing communities together in support of support people who are struggling. Further information about the work of the charity can be found here.

Coughlans Bakery was established in 1937 by Sean’s grandfather, Jack, and has been kept in the family for the 87 years since. It has 30 stores today in a roughly 30-mile radius of its Croydon headquarters, and has ambitions to grow further still according to Sean.

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