Coronation Street fans are divided over the soap’s new cross promotion, with some worried over the future of local cafe Roy’s Rolls.
Everyone had a good laugh when an extra on the programme went viral, but fans had been noticing characters in the British soap holding Costa Coffee cups, leading them to speculate over why the show was suddenly using branded items.
As the legendary show extends to six nights a week, it was believed the set would likely expand as well – and it has, branching all the way to another street.
According to Metro, Corrie will now have a local police station and a string of new businesses – including a well-known coffee shop and supermarket.
The ITV soap opera has struck a deal with Costa Coffee and Co-Op, meaning audiences will see a lot more of their much loved characters sipping on a latte or popping to the branded convenience store for a pint of milk.
But that’s also left some fans unhappy with the decision. Some we’re left concerned about what will happen to the independently owned Roy’s Rolls…
Really feelin it for Roy's Rolls here..
— Claire Marie (@ClaireMarieMcC2) January 30, 2018
absolute madness whats roy gonna do with costa down the road https://t.co/XErZiOMTxo
— ciara (@welovekatefordx) January 30, 2018
— Chris West (@westc89) January 30, 2018
And naturally people had some other questions and opinions…
So apparently Costa Coffee and the Co – Op are now having branches in Weathefield near Coronation Street. It’s only time before The Rovers becomes a Wetherspoons.
— Martin Chapman (@MartinChapman12) January 30, 2018
all my actual local coops have shut down but at least corrie has one ! https://t.co/RtqyXMNp0z
— charl (@crowdedplces) January 30, 2018
Commercial marketing director for Costa Coffee UK and Ireland, Eric Tavoukdjian, said: ‘Costa Coffee is delighted to be welcomed to the famous cobbles of Coronation Street as part of this innovative partnership with ITV. As the nation’s favourite coffee shop and a presence on the UK high street for more than 40 years, we feel it’s perfect to have a presence on one of the nation’s favourite and most iconic soaps.’
Co-Op’s customer director, Alison Jones, also said: ‘Coronation Street is all about community life and the Co-op is a retailer at the heart of local life and being close to the customer, which makes this a perfect match.’
ITV’s sales director, Mark Trinder, sale, said how the idea is great and fits the brand: ‘The expansion of the Coronation Street set has given us a great opportunity to feature branded shop facades as more of Weatherfield is opened up to viewers.
‘We’ve worked really closely with the Coronation Street team to make sure we’ve got a great brand fit for Co-op and Costa Coffee… while still ensuring editorial integrity.’
Viewers can expect to see the new, expanded set appear on their screens from this spring.