Fashion brand Canada Goose to go fur-free by the end of 2022

·2-min read
Canada Goose will cease using fur in its products (REUTERS)
Canada Goose will cease using fur in its products (REUTERS)

Canada Goose has vowed to stop using fur in its products by the end of 2022.

The luxury brand, known for its $1,000 (£718) parkas, said it would stop buying the material by the end of this year and cease manufacturing with it by the end of 2022.

Canada Goose’s president and CEO, Dani Reiss, said the decision to stop using fur was due to the company wanting to become more sustainable.

He told the New York Times: "Our focus has always been on making products that deliver exceptional quality, protection from the elements, and perform the way consumers need them to.

"This decision transforms how we will continue to do just that. We are accelerating the sustainable evolution of our designs."

The decision comes after years of backlash over the brand’s use of animal fur.

Canada Goose has previously been criticised by animal rights activists for using wild coyote fur sourced from western Canada and the US in its parka jackets for the past five decades.

PETA President Ingrid Newkirk said: "After years of eye-catching protests, hard-hitting exposés, celebrity actions, and legal battles, as the company has finally conceded and will stop using fur - sparing sensitive, intelligent, coyotes from being caught and killed in barbaric steel traps."

Claire Bass, executive director of the Humane Society, added: "For years, Canada Goose’s trademark parka jackets with coyote fur trim have been synonymous with fur cruelty but their announcement today is another major blow to the global fur trade."

A number of fashion brands have committed to no longer using fur in their products, including Versace, Gucci, Michael Kors and Burberry.

In an interview with Business of Fashion, Burberry CEO Marco Gobbetti said: "We’re making a firm commitment on it.

"There’s a little bit [of fur] to phase out as there is still some in the stores and we will phase it out, but it was already not a part of our creative thinking. It clarifies our position."

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