Figures reveal how much each NI party has spent targeting you with Facebook ads since the start of the election campaign

Graph showing each party spend on Facebook adverts
-Credit: (Image: Who Targets Me)


Political parties in Northern Ireland have spent more than £10,000 targeting voters through Facebook adverts since Prime Minister Rishi Sunak announced the date for the UK General Election just over two weeks ago.

New spending limits introduced in 2023 mean that parties can spend £54,010 in the year leading up to polling day on campaigning for each constituency that they contest.

This figure includes costs of tools such as election posters, leaflets and online advertising.

Read more: Alliance Party's Stephen Farry hits out as 'sinister' images of team appear on social media

Read more: DUP leader hits out at unionists who 'relish the opportunity' to reduce number of pro-union MPs

Figures compiled by Who Targets Me show that parties in Northern Ireland have spent £10,413 on Facebook adverts between the period when Rishi Sunak called the election on 22nd May to 7th June.

The bulk of that spending has been from the Alliance Party who have spent £6,446 targeting voters with adverts on Facebook.

Among these were five adverts reminding people to register to vote or to register for a postal or proxy vote if they will be on holiday on election day as well as posts supporting their Lagan Valley candidate Sorcha Eastwood.

Other adverts included were posts aimed at North Down independent candidate Alex Easton in which they remind voters that he is supported by Jamie Bryson, Jim Allister and the DUP. While another shows a clip of the DUP's Sammy Wilson speaking in favour of Liz Truss' budget in the House of Commons.

To date, Sinn Féin have spent the second highest on Facebook adverts with a spend of £2,218.

£2,199 of that was spent promoting a video on Michelle O'Neill's page which encourages people to vote Sinn Féin and a further £119 promoting several posts on the page of their South Down candidate Chris Hazzard including a number of posts mentioning Downe Hospital and a video of him out and about in the constituency.

The SDLP have spent £1,235 on Facebook ads with the largest spend promoting Claire Hanna who is running for the Belfast South and Mid Down seat. Among the posts promoted on Ms Hanna's page include posts relating the the ongoing conflict in Gaza, environmental issues and the health service.

The party's main account have spent £303 on an advert encouraging people to register for a postal or proxy vote if they are going on holiday. Mid Ulster candidate Denise Johnston has spent £160 on two adverts while party leader Colum Eastwood has spent £84 on adverts focused on the Irish Language and Gaza.

South Down candidate Colum McGrath spent £60 promoting a video explaining why he voted against the recent budget at Stormont and Cllr Malachy Quinn spent £43 on ads relating to constituency issues.

The DUP have spent £203 including £123 promoting a video of party leader Gavin Robinson on their main page and £80 promoting a post of their Newry and Armagh candidate.

There have been two Facebook adverts from the TUV totalling spending of £151 promoting their candidate launch and a separate video promoting their Newry and Armagh candidate.

Meanwhile, the UUP have spent the least with £60 promoting a number of posts from Robin Swann who is running in the South Antrim constituency.

For all the latest news, visit the Belfast Live homepage here and sign up to our politics newsletter here.