With the recent allegations of sexual harassment surrounding actor Morgan Freeman, now seems like a really inappropriate time to show his 1997 thriller/drama Kiss the Girls.
But it seems no-one told Film 4 that, as the movie channel promoted its broadcast of the film on Twitter tonight (May 25).
"Morgan Freeman is Alex Cross in the adaptation of James Patterson's novel, Kiss The Girls. 11.20pm," the tweet read.
The post was hastily deleted, but naturally Twitter users were quick to highlight Film4's rather poor timing.
So, @Film4 came to their senses and deleted this utterly moronic tweet.- James Green (@im_james_green) May 25, 2018
There's absolutely no way it was accidental, and for a brand held in such high regard within the film community to show such tasteless humour, is quite frankly appalling.#MorganFreeman #MeToo pic.twitter.com/y0M3QY8pSY
Showing it is bad enough but tweeting to recommend it?- Steve Deane (@stevedeane101) May 25, 2018
Timing.- Stefan Corney (@SC__93) May 25, 2018
Film4 = poor current affairs- Andrew Wright (@Wrightaboutnow) May 25, 2018
Too soon?- Paul Richman (@pr10) May 25, 2018
when your social media person doesn't read the news- Puddle Drops (@puddle_drops) May 25, 2018
Maybe not the best film to put on tonight, lads.- sam (@420marmite) May 25, 2018
One person said: "Mmmh.... someone at Film 4 has not been following the news..."
While another tweeted: "So, Film 4 came to their senses and deleted this utterly moronic tweet... For a brand held in such high regard within the film community to show such tasteless humour, is quite frankly appalling."
In case you've never seen it, Kiss the Girls follows Freeman as forensic scientist Alex Cross, who tracks down an insane killer after the disappearance of his niece.
Freeman recently addressed the harassment claims made against him this week.
He told Digital Spy through his representative: "Anyone who knows me or has worked with me knows I am not someone who would intentionally offend or knowingly make anyone feel uneasy. I apologise to anyone who felt uncomfortable or disrespected - that was never my intent."
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