Fire crews tackle pub blaze near Euston Station

Football fans watching the World Cup clash between Serbia and Switzerland were forced to flee a Euston pub after a fire broke out.

Ten fire engines and 72 firefighters and officers were called in to battle the flame. At its height, half of the roof and part of the first floor were alight, the London Fire Brigade said in a statement, before it was brought under control.

The cause of the fire, at a pub between London's three biggest railway stations - Euston, St Pancras and King's Cross - was not known.

Corin Faife told the BBC he had been watching the World Cup game between Serbia and Switzerland in the pub when he noticed smoke.

"Suddenly the fire alarm went off and a staff member told us to get out," he  said.

"The bar staff were running around making sure everybody got out.

"It was a pretty scary situation. We grabbed all of our things and ran out."

The fire alarm went off at about 8pm and firefighters said the blaze was under control 90 minutes later.

A number of people had left the Somers Town Coffee House before the fire crew arrived, the fire service said.

Images on London emergency services social media accounts showed flames shooting out of the roof of the building and thick plumes of smoke around the area.