Fired Apprentice star would make same mistake again

Catherine Earp
Photo credit: BBC

From Digital Spy

Photo credit: BBC

Last night saw an exceptionally awkward episode of The Apprentice, with both teams offering up terrible new comic book ideas.

The boys' team created space-travelling superhero Benji, who was desperately in need of a decent story and more exciting Augmented Reality that didn't just see him rock gently from side to side.

They were ultimately trounced by the girls' offering, an educational magazine to help children learn French – despite the fact it was full of spelling and grammar mistakes, and contained almost no French words.

David Alden was the unlucky candidate fired by Lord Sugar after a disastrous pitch – where he named all the things that were wrong with the boys' product.

But David has no regrets, saying after the show was aired: "I'm going to say something controversial here – I would do that again.

"What I was trying to do there was make a genuine point that, 'Look, we've got this product and the consumer feedback is that they love it, which is a surprise for me because I don't particularly like it myself, but kids genuinely seem to love it. They gave us a couple of negatives, including the lack of a female characters.'

"The point I was trying to articulate was they've only got a couple of negatives and we're at the point where we can so easily fix this. We can have female character and, in the eyes of the consumer, we can give them exactly what they wanted.

Photo credit: BBC

"That was the point I was trying to make and that's what I was trying to say, but unfortunately my mouth didn't follow suit and here I am."

In other news, some Apprentice fans have been asking why the show is two weeks in without the teams picking their usual cringe name.

Thankfully Alan Sugar's right hand man Claude Littner confirmed we won't have long to wait until we see the usual fighting over their title.

"Next week," Claude confirmed to overwhelming social media cheers (we assume).

The Apprentice continues (with all-new team names!) next Wednesday (October 17) at 9pm on BBC One.

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