We Form First Impression in 27 Seconds

You only have 27 seconds to make a good first impression, it's been revealed.

A study among 2,000 Americans examining the art of first impressions found that seven in ten Americans (69 percent) tend to form a first impression of somebody before they even speak.

The research investigated what goes into a positive first impression and revealed that smiling, being polite, smelling nice, being a good listener, and making eye contact number among the top contributing factors.

The new survey, conducted by OnePoll on behalf of Dollar Shave Club, who recently launched a collection of 6 unique colognes called Blueprint, also discovered that if you want to make a good impression on somebody, smelling nice is a must -- as 85 percent of respondents said their first impression of somebody will be more positive if they smell good.

And that goes double when you're on a date. Things move a bit quicker in the dating world, as six in ten Americans (60 percent) will take even less time than normal to form a first impression in a dating context.

You better impress early, too, as the average person knows just 15 minutes into a date whether there want a second date, with half (50 percent) saying it takes even less time than that.

Quite a bit of prep goes into a first date, it turns out, and it may actually involve Google.

If you've got a first date lined up, you better hope your online presence is squeaky clean, as two in three Americans say it's a good idea to search your date online before meeting up.

Getting ready for a date was also found to take the average person 29 minutes, with one of the most crucial predate steps revealed to be picking out a scent.

According to the study, over two in three Americans (68 percent) put a lot of thought into how they smell before a date.

"We know that a scent speaks volumes, and cologne is the last thing you apply before walking out the door. That's why we created Blueprint, a range of six amazing colognes that are perfect for every occasion. Our award-winning fragrance team has created a thoughtful selection of colognes you won't find anywhere else. Whatever your plans, we have a Blueprint," said Nick Virginio, Senior Brand Development Manager.

All that preparation can make a real difference to a person's confidence with nearly every respondent (89 percent) saying they feel more confident when they look and smell good.

And confidence can go a long way when it comes to dating, as 83 percent of Americans say they're more likely to form a good first impression of somebody they perceive as confident.

But smelling bad, acting arrogantly and dressing poorly were found to be the top reasons people will form a bad first impression of somebody.

And if you fail to impress early on a date, then it probably won't last for long. If a date is going poorly the average American will call it quits after just 16 minutes.

Four in ten Americans (40 percent) admit to having a friend call and fake an emergency to get them out of a miserable date, while 39 percent say they've told a date they have to work early in order to cut ties with a bad match.