The 35-year-old, who now plays for French side Marseille, has teamed up with Dugout to launch the campaign this week, which aims to raise awareness of issues such as racism, bullying, homophobia and discrimination in the game.
In the first of a series of films, Evra welcomes a panda to Marseille's training base and urges fans from all backgrounds to come together and support each other.
"Be a Panda! It doesn’t matter if you are black or white, or what shape or size you are – we are all people and we must say NO to racism or any other discrimination," Evra said.
"I love this game! It brings the world together and anyone can play – no matter what you look like or where you are from.
"This campaign is about making people laugh, but also making them think about these big issues, and what we can all do to help."
Watch Evra welcome his panda friend to Marseille as part of his new campaign in the video above.