Obsessed with Fortnite Battle Royale on mobile? You’re not the only one.
The eagerly anticipated game has only been available as an invite-only beta on iOS devices for just over a week.
Yet, in that time it has pulled in around $1.5 million in in-app purchases, according to mobile analytics firm Sensor Tower.
This means the game has surpassed the monthly revenue pull of its major competitor, Playerunknown’s Battlegrounds.
If you haven’t played the new game yet, Fornite Battle Royale is based in the Fortnite universe, where 98 per cent of the world’s population has disappeared and zombie-esque creatures are rising up to take over.
Battle Royale is a multiplayer version of the game, which sees up to 100 players competing in a single game. Individuals, or up to four-man teams, have to battle it out to be the last man standing.
Why has Fortnite Battle Royale become such an overnight success?
According to game analytics firm Superdata Research, Fortnite has an easy learning curve and is kid friendly with cartoonish graphics.
“These factors have combined to make Fortnite a bona fide social phenomenon,” said Superdata.
“The title’s recent mobile launch also appeals to young players without access to game-ready PCs or consoles.”
Fortnite's creator Epic isn’t the only one benefiting from the game's success. Gamer Tyler “Ninja” Blevins, who streams his plays on the live-streaming video platform Twitch, has made more than $500,000 a month playing Fortnite.
Blevins told CNBC: “I think that I offer a combination of high-tier gameplay that they really can’t get with a lot of other content creators. It’s very difficult to be one of the best at a video game.
“I’m very goofy; if you ever watched any of my streams of YouTube videos, I do impressions and stuff like that all the time and just crazy shenanigans. I think the combination of that [game skill and entertainment] is really fun to watch.”
Blevins recently played Fortnite against the famous rapper Drake. When the game was streaming on Twitch, it had nearly 600,000 concurrent viewers tuning in.
Considering the mobile game is still only available on iOS, the success of Fortnite Battle Royale is only set to continue.