France's most beautiful villages: marketing the country's heritage

A testament to its history, France is sprinkled with beautiful villages and towns. To stand out, attract tourists or even new residents, many have turned to a variety of certificates, labels and competitions to boost their visibility. We've followed an inspector for the non-profit ‘Most Beautiful Villages of France’ who looked at the town of Bergheim to see if it’s worthy of obtaining this certification. We also met Christophe Alaux, a marketing professor, to understand the role of these labels.

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