Free festive family trail in Coventry city centre as panto season gets underway

The Dick Whittington trail is around the city centre as panto season is here
-Credit: (Image: Coventry BID)


Panto season has started at the Belgrade Theatre in Coventry, with businesses in the city centre getting into the panto spirit by hosting a family-friendly explorer trail throughout December.

Coventry BID has organised the Dick Whittington Trail with businesses in the city centre. In total 32 businesses are taking part with businesses from Upper Precinct, Lower Precinct, Hertford Street, West Orchards, Broadgate and Trinity Street involved.

Dick Whittington is urging families to get out into the city and help 'catch the rats and cats' which have taken up homes in the city centre's shop windows. Organisers say they have to be 'found and returned' to Belgrade Theatre for the six weeks of panto performances.

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Families can go out in the city centre on their way to the performance to spot all the cats and rats in shop windows, with the chance to win a prize of ÂŁ250 in M&S vouchers. Chief Executive of Coventry BID, Joanne Glover, says Christmas is a 'special time' in the city centre, with the trail another reason to visit Coventry this festive period.

She said: "It is absolutely fantastic to see all of our businesses coming together to support the trail and provide a fun, free and family-friendly experience. We hope it will encourage families and children to explore the city centre and build excitement before they head off to enjoy the panto at the Belgrade."

The much-loved classic Dick Whittington is now showing at the theatre until Saturday, January 4, 2025. Head of Communications at Belgrade Theatre, Ray Clenshaw, said it is great to see the city coming together to support the panto this year.

"The panto is where Coventry comes to celebrate Christmas and a fixture in our calendar. It is part of the fabric of the city, and generation after generation has enjoyed the panto at Belgrade. Coventry is a city of partnership, warmth and connectivity, and that is reflected in the business community working together to spotlight Dick Whittington this year.

"We’d like to thank Coventry BID for supporting the initiative and look forward to welcoming people from across Coventry and beyond to the panto," Ray said.

For more information about the Dick Whittington trail, click here.

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